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TOM SKINNER
Executive Creative Director
We love first at TikTok. So when the chance to create the world's first live shoppable music moment with Zara Larsson, we jumped at the chance. Kicking off with a branded effect that let users make their on Be Bold flyers to promote the live, where in realtime you could buy the outfits seen on stage.
TikTok is all about user engagement, so from the start they could use the track and branded graphic effect to show their moves.
As no one had ever had the chance to buy socks and t-shirts they'd just seen in a music concert live on TikTok before it caused quite a stir and I'm still wearing the socks as I write this.
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