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TOM SKINNER
Executive Creative Director
As a partnership between TikTok, UMG and Samsung we brought the world a TikTok first talent search with a track written by the world's biggest hit maker, Max Martin, using a unique on-app music maker effect.
Throughout the campaign viewers were reminded that the best way to make the best TikTok and StemDrop content is, of course, with a Samsung Z Flip phone.
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