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IKEA is about the most Swedish thing ever to come out of Sweden, except for possibly catchy pop music. So when the Flatpack specialist wanted to engage Gen Z we turned their product names into an earworm to end all earworms.

The song took off to such an extent that in our eyes (and ears) it was worthy of triple platinum status, so we applied for it but 'at the moment TikTok listens don't currently count towards platinum status.

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