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TOM SKINNER
Executive Creative Director
To launch the new DFB World Cup shirt we 'accidentally' leaked a new song about unity from TikTok Creator and rapper Pajel. The German star players got involved and I got to meet a few footballing heroes.
On a TikTok set you're never just a spectator. So using my own phone I created the following pieces of native content for the campaign.
Along with the hero film assets we shot album cover art and TikToks on our own phones to appear as native content. And yes that's me meeting an Arsenal legend Serge Gnabry.
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