I'm an award-winning Executive Creative Director currently having a lot of fun working at TikTok

 

I believe in a more integrated approach to solving a creative brief and over the last 23  years I have been lucky enough to work in agencies both big and smaller, start-ups and long-established. And of course the most talked about tech platform in the world, TikTok.

 

I have been part of founding and managing two agencies. The first was an internal agency of 50 people set up with The & Partnership and WPP to service all News International brands, originally called Team news and now renamed as Pulse. The next was to offer a Direct & Digital specialism within BBH London, our company, called 7 Seconds grew to 70 people and was acquired by Publicis Groupe to operate as BBH Direct in 2019.

Mostly recently I set up and am running as ECD the creative department of TikTok (no it's not just dancing).

 

The work I most enjoy creating lets people interact and experience the brand, this thinking has helped me...

-Let the nation sing and dance with monkeys and elves or draw in the air with light for their moment of fame, with the original user generated X Factor sponsorship for TalkTalk.

 

-Create an immersive dining experience with Michelin star chef Tom Kerridge to bring the taste of Britain to Americans, courtesy of Chase Bank and British Airways.

-Raise $2 million for charity with an Olympic mobile and Facebook running app for Samsung.

-Develop a music based fitness craze in gyms and on DVD called "Hulaerobics" for Heart FM.

-Get the nation sing backing vocals on the official England football single with Dizzie Rascal and James Cordon, the single to number 1 in the charts to the delight of Simon Cowell.


-Creative Directed work on the world's biggest brands, including British Airways, Virgin Media, Carphone Warehouse, The Times, The Sun, Samsung, Tesco, TalkTalk.​​

I've worked across all media winning over 70 awards in digital, TV and print, including 2 Cannes Lions, 6 Revolution awards and the Grand Prix, 7 Creative Circles, Campaign posters of the year and Big awards.

Outside of adland I have:

- Written and co-directed music vids for award-winning artists including Blur's Graham Coxon's debut solo single and a video featuring dancing carpets that has over 1.6 m Youtube hits.

- Had photos feature in books, magazines and bought for ad campaign's for Mercedes. And my photos won Creative Review's 'Creative Behind The Lens'

- Written and published 3 children's books about a Hermit who's lost his home, a worm that's kidnapped by a crow and the latest 'The Magpie Mobster' who tries to steal the crown jewels.